On the eve of their much anticipated London Fashion Week show German sisters Daniela and Annette Felder, of London based design duo Felder Felder, reveal their hero ‘Florida Flamingo’ print for SS16 in style; by printing it on a fleet of electric BMW i3 cars.
BMW i, pioneers of the electric vehicle, and the eco-conscious designers are collaborating for the first time this September. With the hub of London Fashion Week relocating to the heart of Soho for the first time, the shows are set to be scattered throughout the city so getting around efficiently will be more important than ever. The twins will be using the striking fleet to take their ‘FROW’ from party to show to help them keep to their hectic schedules.
The sisters, who normally travel on bicycles, love that this year they will be able to navigate around London Fashion Week using the nippy cars without adding to their carbon foot print, “We are excited about the venue change, it keep things fresh and these cool electric cars can navigate around central London with ease. We’re so pleased we are able to connect VIPs to our show in an eco-friendly and stylish way . T hey will be able to enjoy a moment of peace in the craziness that is Fashion Week.’
The hero print for the forthcoming Spring/Summer season has a tropical feel, inspired by exotic wildlife - a look set to lead the style stakes in 2016. Daniela and Annette Felder comment: “ As we spend a lot of time in Miami, we are naturally influenced by the way of life there. Miami has one of the biggest flocks of wild flamingos in the world. We wanted to bring some Miami sunshine to rainy London! ”
The show is set to wow with vivid colours, quirky romantic summer prints and sexy shapes – perfect for channeling those Florida vibes!