In 2016, its centenary year, the BMW Group is looking further into the future than ever before and developing a series of Vision Vehicles to address people’s mobility needs in about three decades from now. Its solutions are based on the assumption that mobility is set to become increasingly multifaceted and connected.
Following the BMW, MINI and Rolls-Royce Vision Vehicles, the BMW Group has now revealed its next progressive solution, this time for the world of motorcycling: the BMW Motorrad VISION NEXT 100. It was unveiled on 11 October at the “Iconic Impulses. The BMW Group Future Experience” exhibition in Los Angeles.
The BMW Motorrad VISION NEXT 100 stands for the ultimate riding experience. Liberated from the need to wear a helmet and protective clothing, the rider is able to enjoy the forces. Acceleration, wind and nature as in touch with the surrounding world, savouring every moment. The design of the BMW Motorrad VISION NEXT 100 represents the essence of the motorcycle: the perfect synthesis between human and machine. Every detail is of the highest quality and the design incorporates all the most striking visual aspects of BMW Motorrad bikes across the ages. These elements, however, have a contemporary twist, both visually and in terms of function.
In the middle of the triangle frame sits a style feature and historical reminder: the power unit. Designed and created in the image of the traditional BMW boxer engine, it actually consists of a zero-emissions drive unit. Its outward appearance changes depending on the circumstances: when the bike is resting, the power unit is compact, extending outwards only when the bike sets off, to enhance aerodynamics and protect the rider from the elements. Its polished aluminium finish confirms the superior quality of this component.
“A key point with the BMW Motorrad VISION NEXT 100 was to make sure the constant digital presence doesn’t undermine the analogue riding experience. The display and operating concept works so subtly that the rider can enjoy an entirely natural biking experience, trusting the bike completely and enjoying complete freedom and ease. As interface designers, our job is to deliver the right amount of the right information at the best possible time and place," explains Holger Hampf, Head of User Experience at the BMW Group.