Volkswagen is driving the transition to e-mobility with a consistency and commitment unlike that of virtually any other automaker. As part of the ELECTRIC FOR ALL campaign launched today, the brand will be putting attractive models at affordable prices on the road, paving the way for the breakthrough of electric vehicles. The electric offensive is based on the modular electric drive matrix (MEB), a technology platform developed specifically for electric vehicles. Production of the Volkswagen ID., the world’s first series vehicle based on the MEB, will begin in Zwickau at the end of 2019.
At the launch of the ELECTRIC FOR ALL campaign, Volkswagen is demonstrating the centrepiece of the MEB – the rolling chassis without the bodywork and interior – exactly as it will be used in series models. Volkswagen is also seizing the initiative when it comes to charging infrastructure: a design prototype of the “Volks-Wallbox” is also being premiered in Dresden. This Wallbox is an affordable home system that makes charging the ID. family easy and convenient.
ELECTRIC FOR ALL stands for the Volkswagen brand’s vision and central promise: to make innovative technologies accessible to as many customers as possible. The MEB is the key to the “electric car for all”: it enables a hitherto unachievable price-service ratio and will be instrumental in transforming the electric vehicle from a niche product into a bestseller. Brand Board Member for E-Mobility Thomas Ulbrich commented: “We will make electric vehicles popular and get as many people as possible excited about electric cars. The MEB is one of the most important projects in the history of Volkswagen – a technological milestone, similar to the transition from the Beetle to the Golf.”
The MEB will make it possible to install larger batteries, for example. That alone significantly enhances the range. “The car holds the road really well thanks to the flat battery situated in the floorpan and the space inside is much more generous – we are making substantial headway with the sense of spaciousness.”
The MEB is not a platform for vehicles with combustion engines that has been retroactively modified, but has from the outset been designed to be 100 percent, uncompromisingly electric. By the end of 2022, four Group brands will be ramping up 27 MEB models worldwide, ranging from compact cars to the lifestyle Bulli.
All members of the ID. family are designed for fast charging. Using fast charging systems, the battery can be charged 80 percent in about 30 minutes thanks to a completely new, significantly more powerful battery system developed by Volkswagen Group Components. Senger explained: “The use of a new generation of high-performance batteries begins with the ID. models. Thanks to their modular design and the multi-cell format, these batteries can be installed in smaller or larger ID. models.”