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Prestige Electric Car PrestigeElectricCar In the current era of urban traffic and environmental problems there is increasing demand for […]
Yamaha MOTIV.e, electric and downsized
21 November 2013

Yamaha MOTIV.e, electric and downsized

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    In the current era of urban traffic and environmental problems there is increasing demand for downsizing and fuel efficient cars. MOTIV.e satisfies these demands by utilising ground breaking manufacturing and materials technology while delivering a new level of driver experience which emanates from the Yamaha Motor Company DNA.



    The MOTIV.e is created from Yamaha Motor´s multi-wheel history and experience (2 wheel - 3 wheel and 4 wheel technology).  Yamaha Motor Company has always been dedicated to craftsmanship with a focus on "quality mobility". The MOTIV.e builds on this philosophy and incorporates Formula One heritage, inspiration from motorcycle design and the latest technology to deliver an exciting and high quality driving experience. The MOTIV.e delivers a new level of personal mobility.

    Yamaha Motor Company chose Gordon Murray Design to cooperate in the design and development of the MOTIV.e which utilises Gordon Murray Design´s revolutionary iStream® manufacturing technology. Yamaha Motor Company and Gordon Murray Design are a perfect fit as a partnership with both company´s Formula One and technology backgrounds.

    The MOTIV.e design reflects Yamaha´s rich heritage in high quality lifestyle products while introducing a technical and dynamic shape which is inspired by Yamaha Motor´s Motorcycle products. The iStream® design is centred on a steel frame incorporating bonded composite monocoque panels to produce a lightweight, rigid safety cell.  All independent suspension and low unsprung weight delivers new levels of ride and handling. The all-new electric powertrain has been designed using state of the art materials and technology.

    •    Yamaha Motor Company (headquarters is located in Iwata, Shizuoka) is a sister company of Yamaha Corporation who shares its brands and corporate philosophy.  Along with expanding Yamaha Corporation into the world´s biggest piano maker, then Yamaha CEO Genichi Kawakami took Yamaha into the field of motorized vehicles on July 1, 1955. The company´s intensive research into metal alloys for use in acoustic pianos had given Yamaha wide knowledge of the making of lightweight, yet sturdy and reliable metal constructions. This knowledge was easily applied to the making of metal frames and motor parts for motorcycles. Yamaha Motor produces motorcycles, all-terrain vehicles, boats, marine engines including outboards, automobile engines, personal watercraft and snowmobiles.
    www.yamaha-motor.eu/eu/index.aspx

    •    Gordon Murray Design Limited is a British company operating from Shalford in Surrey. The Company is recognised as a world leader in automotive design and reverses the current industry trend for sub-contracting by having a complete in-house capability for design, prototyping and development. The Company is compact and focused and undertakes automotive and other engineering programmes in an efficient and innovative way.
    www.gordonmurraydesign.com.

    •    The iStream® assembly process is a complete rethink and redesign of the traditional automotive manufacturing process and could potentially be the biggest revolution in high volume manufacture since the Model T. Development of the process began over 15 years ago and it has already won the prestigious "Idea of the Year" award from Autocar who were given privileged access in order to make their assessment. The simplified assembly process means that the manufacturing plant can be designed to be 20% of the size of a conventional factory. This could reduce capital investment in the assembly plant by approximately 80%. Yet the flexibility of this assembly process means that the same factory could be used to manufacture different variants. The iStream® design process is a complete re-think on high volume materials, as well as the manufacturing process and will lead to a significant reduction in full lifecycle CO2. www.gordonmurraydesign.com.
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