Prestige Electric Car PrestigeElectricCar Nearly 40% of BMW, Audi, Mercedes and Jaguar drivers said they would buy, or seriously consider […]
Electric Cars in demand by Prestige Car Owners
00 July 2014

Electric Cars in demand by Prestige Car Owners

    Nearly 40% of BMW, Audi, Mercedes and Jaguar drivers said they would buy, or seriously consider buying, an all-electric car capable of 300 miles from one charge from their brand., the UK’s largest car review site, surveyed 24,227 owners of the prestige cars and the results suggest the market for all electric cars is ready to move from the ‘eco-shadows’ to the mainstream and possibly become one of the most important car market sectors in the next 10 years.

    Currently, only the US-made Tesla boasts range and performance figures considered in the survey but now solid evidence exists that the European brands’ investment in all-electric technology could be a way to increase sales and retain customers.

    Each car owner in the survey (3,896 Jaguar owners, 8,154 BMW, 6,240 Mercedes and 5,937 Audi drivers) were asked the question: “All other things being equal (price, style, options and performance), would you consider buying a totally electric Jaguar/BMW/ Mercedes/Audi with a range of 300 miles from one charge?”

    A spokesman said, “The results of this survey are remarkably similar across all prestige brands. BMW drivers are perhaps more open but, with around 40% of all prestige brand car owners surveyed saying they would, or would seriously consider, buying an all-electric car, manufacturers interested in retaining their market share must take note.”
    Only 12 to 17% of all respondents said they’d never buy an electric car with a 300-mile range.

    BMW is arguably ahead of the electric race with a multi-million Euro investment in electric technology.  They have clearly done the research and see the size of the market becoming the key battleground for the prestige driver.  

    Tesla, the most advanced all-electric car manufacturer, have recently announced that they are happy to share technology, helping both major car companies and, perhaps, new start-up automotive manufacturers alike.  It can’t be long before the market potential, access to technology and governments with ambitious emission-reduction targets attract major investment from the deep pockets of the investment community.

    The spokesman said, “Our 132,872 car owner reviews have major themes; the most popular being fuel economy.  This survey shows that fuel economy is just as attractive to the motorists with high disposable income as those on a tighter budget.”
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