Volvo Cars, the premium car maker, has announced that Polestar, its performance car arm, is to become a new separately-branded electrified global high performance car company, marking the latest stage in Volvo’s ongoing transformation.
Thomas Ingenlath, Senior Vice President Design at Volvo, will assume the position of Chief Executive Officer at Polestar. Mr Ingenlath has been the inspiration behind Volvo’s award winning design renaissance in recent years. Mr Ingenlath will be joined at Polestar by Jonathan Goodman, who will become Chief Operating Officer. Mr Goodman moves from his position as Senior Vice President Corporate Communication at Volvo Cars.
“Polestar will be a credible competitor in the emerging global market for high performance electrified cars. With Polestar, we are able to offer electrified cars to the world’s most demanding, progressive drivers in all market segments.”
Volvo Cars acquired 100 per cent of Polestar Performance in July 2015, having worked together in motorsport since 1996. In the future, Polestar will offer Polestar branded cars that will no longer carry a Volvo logo, as well as optimisation packages for Volvo’s range of cars under the Polestar Engineered brand.
Volvo makes electric carsMr Ingenlath said: “I am really excited to take up the challenge of establishing this exciting brand, developing a fabulous portfolio of bespoke products and channelling the passion we have throughout the Polestar team. The next chapter in Polestar’s history is just beginning.”
Polestar will make further announcements about its products, industrialization and commercial plans in the autumn.
Polestar is Volvo Car Group’s performance road car brand and was founded by Polestar Racing, today known as Cyan Racing. Polestar’s birth was a result of Cyan Racing’s race engineers desire to explore how technology behind the multiple title-winning success in racing could be applied to the performance of road going Volvo cars, on all roads and conditions in everyday life. The first road-going performance Concepts were launched in 2010 and the first performance cars, based on the Volvo S60, were ready in 2012. In 2015, Volvo Cars acquired Polestar Performance. Today, Polestar builds the S60 and V60 Polestar, 367 hp performance road cars with over 250 developments over-and-above the standard Volvo products. It also offers Polestar Engineered performance hardware upgrades and engine software optimisations for existing Volvo products.